The job gets its own URL.
We build the website, run local SEO, and manage Google Ads for trades, clinics, hospitality, and professional services. Each service you sell gets its own page, and the ad and the search result both open it. You keep the domain, the ads account, and GA4.
30-minute first call · San Diego, CA
How web design, local SEO, and Google Ads look in the work
What each service includes →Website design that matches the ad and the Google Business Profile. San Diego web design
Local SEO on pages that can actually convert a click. Local SEO in San Diego
Google Ads pointed at a dedicated landing page, not a homepage. Google Ads management
Same URL
A Google Ads click and an organic search for the same job open the same page, and the form event fires on that page. Roof repair gets /roof-repair, so the homepage never has to explain every service.
How a form submit on that page fires in GA4 →Fit
If that sounds like you, start a project.
Process
01
We start with the service you sell, who it is for, and the numbers that actually matter. Before any sketch, we read the current website, the Google Ads account, and Search Console.
02
The result is a page plan with one story for the site and a URL for each service. If the homepage is doing five jobs, we split them across pages.
03
We design in the browser, build in Next.js, and wire GA4 so a form submit is an event you can see. Before launch, we test speed against Google’s Core Web Vitals and on a real mid-range phone over cellular.
04
Local SEO and Google Ads run on the pages built to convert. We review the ads account every week, keep the work that moves a number, and cut what does not.
Every project starts with a 30-minute first call. Start a project.
For operators
We build custom Next.js marketing sites where the offer, each service, and each area get their own URL. When we rebuild a WordPress site, every indexed path gets a 301 redirect, so the URLs Google already knows keep working.
Local SEO starts with your Google Business Profile and your service pages naming the same job. Keyword research comes from your own Search Console data, not a generic list.
Each campaign sends clicks to a dedicated landing page, and Google Ads management includes a keep-or-cut review every week. A form submit on that page fires as a GA4 event that Google Ads can import.
You keep the website, the ads login, and the analytics. You can start with any one of the three, whichever is blocking the calls.
San Diego
Coastly is based in San Diego, California, and most of the work is for local businesses in the city. We also take remote clients who want a small senior team. The service area on this site matches our Google Business Profile, which names the city rather than the whole county. Email is the way to reach us, and there is no public phone number or street address.
Based in San Diego
Pages and profile describe the same area.
Principle
What we can show you lives in your own accounts: Search Console, Google Ads, and the GA4 events on your pages.
Principle
Each week we log what changed in the ads account and why, and we cut work that isn’t moving a number.
Principle
Before launch, we test speed on a real phone and confirm that a form submit fires as a GA4 event.
FAQ
For the detail behind these answers, see WordPress rebuilds with 301 redirects and what a website build includes.
01
We don’t publish a rate card, so we quote after a 30-minute first call. The price follows the page count, integrations such as booking or a CRM, your ad budget, and how much copy already exists. Bring your offer, the live site, and access to Google Ads and Search Console if you have them.
02
A custom-designed marketing site of 10 to 30 pages takes roughly 8 to 16 weeks. A site with integrations such as booking, a CRM, or member logins takes roughly 3 to 6 months. Copy and photos ready early, one person who can approve, and quick design feedback all shorten the build.
03
It’s worth it when your website, Google Business Profile, and ads point at different pages and nobody reviews the ads account each week. We check spend, search terms, conversions, and whether the forms still fire every week, and we log each change with the reason. If someone on your team already does that, you may not need us.
04
The best agency for a local service business is the one whose work you can check. Look for one that gives each service you sell its own page, reviews the Google Ads account every week, and leaves every account in your name. A ranked list or a directory can help you build a shortlist, but it can’t check those things for you.
05
Ask who owns the domain, the website, the Google Ads account, and GA4 if you part ways. Ask what the weekly ads review covers and whether every change is written down. Then ask where paid clicks land, because an ad that opens the homepage makes the visitor hunt for the service.
06
No. You can start with the website, with local SEO, or with Google Ads, and add the others only if they make sense later. We won’t sell you a retainer you don’t need.
07
You do. The domain, the website, the Google Ads account, and GA4 stay in your name, and we don’t hold the logins.
08
Yes. We map every indexed WordPress URL to its new page and set a 301 redirect, so old links and search results still open the right page after launch. That redirect map is how a rebuild protects the URLs Google already ranks.
09
No. You keep your accounts, and the first call doesn’t require ending anything. You can start with the website, local SEO, or Google Ads even if another agency still holds a retainer.
Start with the piece that is costing you calls.
Ongoing local SEO and Google Ads after the website ships.
